Donny Lofland


Director, Data Analytics

Here at Game Circus, Donny provides leadership for our programming, IT and analytics teams and initiatives. He’s spent two decades immersed in a wide range of projects relating to data, analytics, internet technologies, IT, interactive media and web-based application development. Prior to joining Game Circus, Donny held various senior management positions with the Institute of Science Learning, and taught programming and multimedia production at the UNC School of Journalism and Mass Communication.

Donny coached and helped lead a number of award winning documentary multimedia projects, including the Pirelli International Award winning Genomics MediaBook, and Special Olympics World Games Webcasts (2007 Shanghai, China; 2009 Idaho, US).  Most recently he helped lead A Roma Homeland which documented stories of the Roma people in Eastern Europe.

Donny started playing video games when Atari was the only game in town, is a reformed WoW addict and is particularly interested in the cognitive psychology behind games, and learning what motivates players to finish “just one more level.”